Although it wasn’t always so, film has come to be a celebrated medium. People look to film to make them laugh, to make them cry, to inform them, and for so many other reasons. However, the recent wave of DIY filmmakers, the likes of which populate sites like YouTube and Vimeo, has complicated feelings on the matter. The duality of the digital revolution is a major talking point for Ling and Donner in their book, Mobile Communication.
Some people see it as a democratization of the medium, making it something tangible for those who don’t have the means to make it in the world of movies or explore their interests with high-tech equipment. Others see it as cheapening the method that people have worked tirelessly to legitimize for years. Regardless of personal feelings on the situation, it has become abundantly clear that film is no longer a rich man’s game. This is the “new participation” that Tapscott and Williams are trying to make sense of in their piece on Wikinomics. Videos have become an everyman (and woman’s) game that has given way to hours of entertainment as well as a unique form of learning. Yes, it has certainly become clear that the landscape for video, transferring from celluloid film to the increasingly digital world, in addition to the shift from Hollywood to “in-your-own-home” filmmaking, has changed the face of videos forever. However, as with most changes, the change is gradual. It could even be argued that it is still taking place. After all, there are still a lot of strides that must be made in this digital video revolution.
One of the areas that is still being fleshed out is, surprisingly enough, film on film. The Internet is rich with possibilities for videos about film, but it almost feels as if there are too many directions that the internet video can take. Considering Franchised Fears deals with horror film franchises, this was one of the first issues necessary to negotiate. The stipulations of the project made it somewhat easier, but I would be remiss to ignore the impact and importance of fanwork in the area of film on film. Fan’s use of the “free” clips that populate sites like YouTube has led to a number of interesting, if somewhat unorthodox, celebrations of the original texts. Particularly when examining something as specific as horror, there are a number of examples of the video-making practices that everyday contributors are using to express their love and/or hate of a particular movie and/or villain. Jenkins explored this idea in his book Textual Poachers in which he says that the fan video creating process allows users to “rearrange the text to privilege secondary characters or subplots” (Jenkins 1992, 236). Although Michael Myers and Freddy Krueger are hardly secondary, the ability to accentuate certain elements remains the same.
Luckily, the directions for the project made it almost painfully clear the tactic that I should use in my video-making process. The syllabus itself states that these videos should “comment on, critique, contribute to, or complicate your project.” When dealing with film, as well as the practical limitations, such as short time frame and little to no budget, it seemed only natural that the video portion of my project would be dedicated to reviewing and/or deconstructing a particular horror film. Although most members of the class may not have taken such a direct approach to the task, the directions, both coincidentally and fortunately, fell into line with some of my personal interests as it relates to the world of horror films.
Furthermore, in looking at the rest of my site, it seemed difficult to come up with any real alternatives. While options like making my own horror franchise were certainly appealing, once again time and money limitations stopped me. In retrospect, it seems difficult to find a place for them on my website as well. Most of the content that I have generated for this project (blog posts, polls, tweets, etc.) have been aimed at a certain understanding of horror. Much of it relates to my personal opinions on these individual horror franchises as it is, so creating a video review felt like a natural next step. After selecting the more minor details, such as which film to review, it was merely a matter of filming it and piecing it together.
One of the most important elements to address when looking at the video review itself is that it was born out of necessity. Not only in the sense that it needed to be done in order to receive a grade, but the manner in which it is presented. I am not saying this in defense of my project, but merely as an element that led to its creation. Both my unfamiliarity with filming and the short time in which I had to complete the project are undeniable elements in the creation of this video review. While this could easily be seen as a drawback, I sincerely feel that it is just as much a positive part of the video review. The choice of location (my apartment) was not only convenient for filming, but it speaks to one of the more enjoyable parts of this DIY video revolution. I feel that makes it me much more approachable by welcoming viewers into my environment. It also helps to put me at ease, so it serves both the audience as well as myself. This is something that is not entirely uncommon with Internet videos. In fact, a majority of them seem to be of someone sitting at his/her computer desk, simply talking into the camera. While my choice to follow in the footsteps of the majority may not set me apart, there are other elements that work in my favor with this video.
One of the other choices that was made in the editing process that works well for my video, as well as my website, is the format. I chose to do a video review for several reasons, but one of the most important was that I feel like I know my audience, or at least internet users. While my written reviews may accomplish the same end goal, there is something that some people find distracting about the written word. For my blog posts, I attempted to compensate for that by adding pictures to break up the blocks of written text. Naturally, removing the written word and replacing it with images and the spoken word is one solution, but even there, the problem of people’s attention span remains. How does one fix this? In layman’s terms, keep it short and sweet. I even used two videos in order to meet the three-minute minimum.
As a YouTube user, I personally have seen the overly long video all too frequently. More often than these are the types of videos that get skimmed once or twice for the meat of the information before being completely forgotten (Shander 2011). Even in my longer video, the actual video review itself, the review is broken up into three pieces; the story, the stars, and the scares. Each subsection is given a little over 45 seconds which, surprisingly enough, is ample to time to address most of the ideas that I would like to include in my review. The key was to find that comfortable median between the audience’s attention span and the information that had to be presented in order to make the video clip a legitimate review. Fortunately, I feel like that middle ground was found in the introduction clip and the brief video review.
Finally, and perhaps most importantly, the video review was a natural progression because it builds on the blog reviews in a way that I would not be able to do with the written word. As we discussed in class with the Netflix blog post example, writing loses it sense of ownership in cyberspace. It is subject to the reader’s own interpretation and/or feelings on the matter. What is present in the video review, as opposed to the written ones, is, for lack of a better word, me. By providing my physical appearance, intonation, and word choice, viewers get a better idea of the creator. They can hear sarcasm, where they might not be able to read it. Although it may sound like a small consolation, it is a huge part of the video-making and video-viewing experience (Paterson 2008). By putting myself in the video, it provides context for viewers. There is certainly an authorial voice when it comes to writing, but even that is subject to the reader. It cannot compare to the physical voice and facial expressions that a video has to offer.
Although born out of necessity, it has become clear to me in the process of making a video, just what video has to offer. Despite technical limitations, such as lack of equipment or experience, video-making has become something truly remarkable. Born out of humble beginnings, before giving way to Hollywood glamour, videos have returned to their humble yet honest origins in a new capacity. They now belong to the people. Besides the universality of video-making, it has had a surprisingly profound impact on my personal endeavors. Despite little to no technical proficiency in the creative process, I was able to piece together my own video. Taking the lack of familiarity into account and the video review’s technical and temporal limitations, Franchised Fears has been greatly improved by the addition of the video review. Not only does it grab internet users who may be hesitant to read too much, but it caters to the attention span of the digital generation. Furthermore, it has helped to make my voice real in a way that I was unable to do in just writing.